Bertie and his team (Nerd Pirates, Samantha Kingston etc) helped with activations with Merge VR, Gucci, San Miguel, Breaking Fourth, and Uber, and offers consultation on how to use VR properly. They want to make sure the line is drawn, straight and clean. They know what to do, and they know how to do it well.
Bertie provides the persona of a meme slinger, which hides his real identity as a mastermind strategist and hard-working professional. He is also a bloody lovely person.