Virtual Perceptions is a leading UK-based website highlighting the new and exciting trends and companies in Immersive Reality (VR, AR, MR). The site is handled by Tom Ffiske, who works as a freelance PR consultant for Zappar during the day.
The UKVR industry is booming with new and interesting tech, and it is important to meet the new and exciting companies which will make an impact in the industry, as well as hear their thoughts and opinions to share them on this website. This is a home for these ideas – a place where these thoughts come together and push forward the best and brightest working in Immersive Reality.
In many ways, the work of a critic is easy.
We risk very little, yet enjoy a position over those who offer up their work and their selves to our judgment.
We thrive on negative criticism, which is fun to write and to read.
But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so.
But there are times when a critic truly risks something, and that is in the discovery and defense of the new.
The world is often unkind to new talent, new creations.
The new needs friends.
Anton Ego, Ratatouille